Henley’s Executive Education
Whilst working as a freelance designer for Surrey based agency I was involved in developing new identity of Henley’s flagship Executive Education courses. Starting with a Creative Director bold concept I created numerours brochures, flyers and advertisments (both print and digital) following colour and shape theme distinct for each branch, and clearly representing the new ExecEd strapline: ‘Be Exceptional’ as well as proper positioning of the School’s brand.
The animated banners I made are the best to convey the idea.
I made the series of press ads for the campaign.
As well as outdoor posters.
The most important creation were programme brochures for the new academic year.
During the year the client used direct marketing for lead nurturing. I’ve developed few cross-platform, responsive e-mails.
Open Leadership html e-mail preview
In adittion to standard courses, the client ask to brand their new bold and innovative development hubs: Henley Parnership and Edge Sessions.
